What does Envoy Global do?
Envoy Global is an outsourced e-mail marketing service company.
For a small monthly fee Envoy Global provides its customers with password-protected access to a
24/7 easy-to-use online interface that allows for bulk delivery of brochure-like e-mails.
Each e-mail sent from the Envoy Global online interface is personalized, embedded with graphics, and tracked (i.e. who opened the email, when it was opened, what was read) . Envoy Global customers can create content and graphics
for each e-mail on their own or use Envoy Global's growing library of industry-specific e-mail content.
Envoy Global will also design graphics and write e-mail copy for customers based on specific requests.
Finally, Envoy Global stores all your e-mail addresses and graphical messages in a
secure password-protected
online database that is available anywhere, anytime through a standard Internet connection.
You simply log on, point, click and send graphical, interactive, and personalized e-mails. Over 10,000 graphical and personalized e-mails can be sent in seconds.
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How is Envoy Global different than regular e-mail??
Envoy Global provides functionality and appearance that is unavailable in regular, free, text e-mails.
Simply put, it is next to impossible to create graphically-rich, interesting, trackable, interactive and
professional-looking e-mails within a free e-mail system, like AOL, Yahoo, or any of the contact management software packages. Such a feat, besides consuming hours of your time, would require extensive knowledge of web design, HTML, and web scripting languages. In addition, sending more than 20 e-mails at a time from a free e-mail system will prove to be a nightmare.
With Envoy Global no HTML, design, or programming knowledge is needed. You simply log on, point, click and send graphical, interactive, and personalized e-mails.
This is not to say that regular text e-mails have no use; they do for short one-to-one communication. However, if you want to start using e-mail as a marketing channel for your business, Envoy Global's service will prove invaluable.
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How is Envoy Global different than a web site??
A website is what is known as "pull" marketing. That is, as with a retail location, you sit around hoping that your site is attractive and useful enough to attract or "pull in" visitors and keep them there.
Envoy Global's e-mail service, on the other hand, is "push" marketing. Since clients on your Envoy Global e-mail list have agreed to receive messages from you about your practice/business, you have their consent to proactively "push" relevant and useful communications to them on a regular basis. The result will be an ongoing dialogue between you and your e-mail recipients in which you learn more and more about their interests and opinions, and they grow increasingly delighted with your highly personal, professional, interactive and relevant messages.
Since every business needs to be proactive and not reactive in order to survive and grow, a website without e-mail marketing services will prove to be quite ineffective and expensive. In addition, the fact is that most people visit one or two websites a day and massive amounts of marketing money is spent to lure Internet users to the most popular sites. Unless you have the money to compete with the large Internet portals, most people will not find your website and those that do will usually not visit it more than once.
With Envoy Global you don't have to wait for people to find you or stay with you. You can constantly and proactively "push" relevant, useful, and professional communications to current patients, referrals, and clients.
However, if you already have a website, Envoy Global can insert a box into your website allowing visitors to sign up for your Envoy Global e-mails directly on the site, and insert links in your Envoy Global e-mail bringing recipients back to your website for more information on specific subjects. That way you can be sure that whoever comes to your website can be brought back to it through sophisticated e-mail marketing.
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Why is Envoy Global better than direct paper-mail marketing??
Envoy Global will be the first to tell you that direct paper mail is not going away.
It remains a viable way to market and communicate with clients.
However, with the almost ubiquitous use of e-mail as a communications medium
a new channel has been opened up for marketing purposes. To not market via e-mail is to forsake one of the biggest marketing opportunities ever available.
This is in addition to the fact that e-mail marketing is half the cost and is ten times more effective than paper mail.
Do you know who has opened your paper marketing mail and what they may have read? With Envoy Global this can be done at the click of a mouse.
In sum, while Envoy Global does not replace paper or person-to-person contact it is a vital enhancement and addition to your current marketing programs.
Envoy Global will increase your visibility and business dramatically without much expense or risk.
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Do my customers have e-mail?
Envoy Global gaurantees you that the vast majority of your customers
have and use e-mail on a regular basis. Moreover, the number of e-mail addresses increases dramatically every year. By 2005,
close 90% of the country will be using e-mail on a regular basis.
The fact remains that e-mail is the fastest growing communication medium of all time and e-mail is far
and away the number one Internet application.
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How do I get the e-mails of my customers?
The simple answer is to ask them.
The vast majority of people will give you their e-mail address
as long as they know you are not sending them irrelevant information. Business information from a
business partner will never be considered irrelevant, as long as it
is informational and not sales-driven. The key is to
use subtle marketing techniques in e-mail communication.
Plus, you should tell each and every person
that they always have the ability to unsubscribe from your e-mails.
Here are some further strategies for getting e-mails:
- Whenever you meet a new client, ask them for
their e-mail.
- Add an e-mail section on all of sign up forms.
- Whever a client calls in to confirm an appointment, ask for an e-mail.
- If you have a website, add a sign up form with a request for e-mail on your website.
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